Managing a fast-food restaurant is not that simple. Now the competition is much greater and changes in customer behavior and expectations have forced companies to manage their business according to accurate and immediate information and for that Business Intelligence (BI) is key.
Also known as business intelligence, BI is basically a set of tools, practices, and techniques that allow the collection, organization segmentation, and analysis of data with the objective of improving decision making to optimize the performance of the company through operational efficiency and the detection of new business opportunities.
How does Business Intelligence (BI) help the fast-food restaurant industry?
Fast-food restaurants are increasingly using technology to record and use data to improve not only their efficiency but also the dining experience. For many businesses, data collection begins when a customer orders and pays for a meal. However, it is important to note that today that data comes from multiple sources.
This is undoubtedly one of the great challenges facing restaurants that want to make the most of data; unifying information coming from third-party platforms, online ordering, calls, mobile applications, etc. Fortunately, there are solutions like Microsoft Power BI. That can bring together data flows from different channels for analysis in one place.
When using BI solutions, fast-food restaurants can obtain actionable information from data such as:
- Loyalty program performance.
- Customer and meal frequency per channel.
- Employees who are selling and increasing margins and results.
- Dishes to include and to eliminate in the menu.
- Dishes to promote and results of these promotions.
- Locations that could be profitable for the business.
Fast-food restaurant leaders can use this information to make more informed decisions. Best of all, by using a solution like Microsoft Power BI all departments of the company can benefit and thus optimize business operations.
Technology can be your great ally to improve your business and get ahead of the competition. If you’re interested in implementing this solution in your restaurant to harness the power of data, we at Fusionworks can help you get there. Contact us!