Many companies believe that the CRM (Customer Relationship Management) software is only a solution for sales management, but this is not the case. This tool not only allows to manage the relationship with customers, but also the different contacts of the company, such as service providers, partners, employees, prospects, etc.
A CRM software allows you to manage these and other types of contacts, although you must keep in mind that it is more than a database. A good system allows you to know these contacts well, cultivate relationships with them and improve them in order to retain them and make them loyal to the company.
Companies must give more value to the records they make in their CRM software and go beyond the classifications of “customer” and “supplier”, for example. And for this, the CXM (Customer experience management) platform is very useful.
Add value to your contacts with a CXM software
A customer experience platform can function as an extension of a CRM software. The management of different contacts is important, but to achieve satisfactory results with it is essential to ensure that contacts have the best possible experience with the company.
Remember that customer experience is now the main differentiator for brands, surpassing price and product. With a CXM Software you can link the complete path of contacts with your company. It has features such as:
- Contact data analysis
- Emotional analytics
- Mobile marketing
- Location-based services
- Among others.
One solution to have satisfactory relationships with the different contacts in the company is Microsoft Dynamics 365, a tool designed for companies to focus on customers. This software combines the capabilities of a CRM software with the CXM strategy to better manage information from customers, suppliers, employees, etc., and create win-win scenarios for everyone involved.
If you want to take advantage of a customer experience management software such as Microsoft Dynamics 365 to increase contact satisfaction and grow your business, Fusionworks can help you implement it successfully. Contact us!